Beth Schneider

Speaker Details
  • Title

    Research Findings From MyVitiligoTeam

  • Presentation Summary

    Social listening was conducted by analyzing organic conversations happening on MyVitiligoTeam between January 2020 and February 2021. MyVitiligoTeam is a social network of over 92,000 people living with or caring for someone with vitiligo. The analysis included reviewing all relevant conversations that were either posts, responses to those posts (comment) or Q&A. The analysis focused on understanding how people living with vitiligo discuss the burden of vitiligo, the emotional and physical impact, any cultural differences in how people experience and adjust to vitiligo and how they treat their vitiligo.

  • Presenter Bio

    Beth Schneider has been a market research professional for over 35 years. She has been at MyHealthTeams for over 5 years, where she has focused on both survey research and social listening analysis. Since joining MyHealthTeams, Beth has conducted research on a variety of conditions including multiple sclerosis, endometriosis, irritable bowel disease, vitiligo, osteoporosis, psoriasis, lupus, narcolepsy, rheumatoid arthritis and more. Her work has been co-presented at a number of conferences including ACOG, AMCP, CMSC, ACG, ACR, LUPUS-CORA and ECTRIMS and she is a co-author of research published in the Journal of Endometriosis and Pelvic Pain Disorders as well as the Journal of Pain Research.

    Prior to joining MyHealthTeams, Beth led global, corporate, and small business research at a technology company, where she received the founder’s Innovation award for her work on measuring potential new product demand. Beth has a strong background in quantitative and qualitative research. She has spoken at several market research conferences, including the Market Research Event (IIR), and has been featured in Forrester white papers on the state of market research.

    Beth graduated summa cum laude with a BA in Psychology from San Francisco State University and completed her doctoral coursework in Educational Psychology from Stanford University.